Small Business of Month

WPG Salutes Small business

WPG Salutes January Small business Month

Jasmin Jones Headshot

Jasmine Jones is the founder and CEO of Cherry Blossom Intimates, a first of its kind breast health facility and intimates boutique. A Forbes 30 Under 30 Listmaker, and former Miss District of Columbia USA, Jasmine believes in the power of Intimates, innovation, and inclusion.

Inspired by her grandmother's battle with breast cancer, Jasmine joined Dr. Regina Hampton to co-found Cherry Blossom Intimates to address the challenge of finding well-fitting post-mastectomy prosthetics that matched a full range of skin tones. Cherry Blossom Intimates is a place where any woman, no matter her size or breast cancer stage, can feel beautiful and shop for intimates.

Jasmine is also passionate about helping people achieve their potential. Aside from being Founder and CEO of Cherry Blossom Intimates, and Vice President of the Young Professional Advisory Council of Breast Care for Washington, Jasmine is the Founder and President of The Global Literacy Initiative, an organization that seeks to improve the lives of children through the eradication of illiteracy and the facilitation of a modern love for reading in order for every child to have quality educational tools in their homes. Through her work with The Global Literacy Initiative, Jasmine was appointed a Goodwill Ambassador to Sierra Leone and afforded the opportunity to work with Malian dignitaries. 

Interview with Cherry Blossom Intimates

Tell us about your business and how you support the community.

We’ve all known people in our lives who suffer from breast cancer. Cherry Blossom Intimates (CBI) is an award-winning, female-led startup that provides customized and inclusive prostheses and lingerie for breast cancer survivors and women who have not experienced breast cancer. Unlike traditional, behind-the-curtain fittings at medical shops, CBI is the first company that offers completely customizable, fully insurance billable post-mastectomy prosthetics with a state-of-the-art fitting experience. Moreover, CBI offers possibly the largest size range for bras and lingerie in the market for any woman. CBI is poised to become the Warby Parker of breast health by developing a presence in every major city in every state in the country, paired with international product distribution in countries deeply impacted by breast cancer. The business accepts nearly every national health insurance provider and these items are reimbursable by health insurance providers nationwide.

How did you get started as a business owner?

I've always been entrepreneurial and ambitious. I started my first business while in college; wholesaling vintage clothes to vintage boutiques in Georgetown, DC. I studied Entrepreneurship at Trinity Washington University and always knew that my passion would lead me to opening a big business down the line. I met Dr. Regina Hampton while serving as Miss Black DC USA. She and I bonded over her passion for improving the shopping experience of breast cancer survivors. I remembered my grandmother's experience of shopping for post-mastectomy bras and prosthetics and knew that I needed to use my skills and experiences to help women feel confident no matter their bra size or the breast cancer stage.

What changes has COVID presented for your business? How have you pivoted? 

On March 18th, out of an abundance of caution for our high-risk patients, we temporarily closed our doors. After closing, we pivoted our business model to focus more on virtual health experiences. We now offer virtual fittings, direct to consumer delivery services, and virtual Q&A sessions with our in-house physician. We also launched The Comfort Project, a gift bag program that supports local healthcare workers by providing them with sponsored comfortable loungewear that they can change into after removing their PPE. In line with our principles of innovation, inclusion, and intimates, we are offered bags in sizes XS-3XL.

What is your favorite part of being a woman business owner?

My favorite part of being a woman business owner is the ability to bring my entire self to projects. I bring empathy, pragmatism, and flair to everything that I do which makes my work a lot of fun.

In three sentences or less, what piece of advice would you give to aspiring women entrepreneurs?

I would tell women entrepreneurs to always watch the bottom line-- business can get expensive so it's important to guard your budget. Secondly, overtime, running your business should get easier because you're mastering new skills. It won't always be difficult so long as you are learning the lessons necessary to grow.

CherryBlossom-storeLingerie

Every Woman deserves to feel Beautiful

Cherry Blossom Intimates offers breast cancer survivors completely customizable, fully insurance billable post-mastectomy prosthetics with a state-of-the-art fitting experience.

INTIMATES. INNOVATION. INCLUSION.

Part lingerie boutique. Part accredited medical facility. 100% amazing.

Cherry Blossom Intimates is an accredited medical facility housed within a lingerie boutique providing breast cancer survivors with fully-customizable, and insurance billable breast prosthetics and size-inclusive intimates. With us, all women shop together regardless of their bra size or their breast cancer stage.

LingerieCloseup
CBIntimates

Part lingerie boutique. Part accredited medical facility. 100% amazing.

Cherry Blossom is an accredited medical facility housed within a lingerie boutique. A beautiful selection of bras and loungewear in premium brands, inclusive sizes, diverse styles, and a host of colors.

We look forward to our partnership and supporting them as they grow their business